Craftwashing in the U.S. Beer Industry

Summary: Big brewers, which have experienced declining sales for their beer brands in the last decade, have been accused of “craftwashing” by some craft brewers and their aficionados—they define craftwashing as big brewers (>6 million barrels per year) taking advantage of the increasing sales of craft beer by emulating these products or by acquiring craft breweries, while also obscuring their ownership from consumers. To estimate … Continue reading Craftwashing in the U.S. Beer Industry

Concentration in the U.S. Beer Industry

Phil Howard and Ginger Ogilvie August, 2011 There is an appearance of great diversity in the number of brands and varieties of beer sold in the United States. The beer industry, however, is dominated by a relatively small number of firms. AB InBev owns, co-owns or distributes more than 36 brands, for example, while MillerCoors controls at least 24 more. MillerCoors also brews Metropoulos & … Continue reading Concentration in the U.S. Beer Industry